Most of the customers in the 21st century conduct online research before making a purchasing decision. Hence, it is important for companies or organizations to keep their website content updated and up-to-the-mark to channelize more traffic to their website and induce more customers to buy their product/service. With so many people surfing the internet to find products, it is imperative for your company to have a strong local SEO strategy. Your business should appear in local searches and attract potential clients with targeted content.
Google My Business is a simple tool that helps businesses manage their presence online across Google. This includes Google Search and Google Maps, which help customers find your business locations and contact and make reservations at the given location. Many professional companies specializing in franchise Google My Business management will help you create your Google My Business page in the right manner and update it from time to time. A Google My Business account helps you claim ownership of your Business Profile and attain management rights to increase your visibility on Google.
Your Google My Business Account will enable users to find you easily online when they conduct a web search. This tool is free; hence it benefits both small and large businesses alike.
If you look for your business name online on Google or search for your business location, the Google My Business profile will be displayed in the Knowledge Panel on the right-hand side. The description is displayed exactly above the business address. This makes it very easy and convenient for customers to physically find or contact you and reach your business location.
Google My Business allows you to update your business information online. Adding your business information on Google My Business is not as easy as it sounds. It requires you to claim the listing, verify certain information and select the right attributes for listing. Hence, hiring a professional SEO team will make the job easier. They will create your Google My Business profile without any flaws and complete all the formalities on your behalf.
What Should Be Included In Your Google My Business Page According To Experts:
Give A Clear Idea About What You Do.
This is one of the essential pieces of information that should be covered in your Google My Business description. If customers are curious and interested to go through the information you’ve provided online, it means they would be interested to learn more about your product or service. Keep the information brief and to the point yet detailed enough to give them a clearer idea of what your business is offering.
Emphasize On What Makes You Unique.
What sets your business apart from your competitors? What makes potential customers select you over other companies? These are some of the few questions you should answer by highlighting and emphasizing your business’s features that give your brand its uniqueness.
Your brand should convey a meaningful message and connect with the audience immediately if you want to stand out among others. The thing that makes your brand unique should be used to your advantage. If you wish to stand out among your competitors, you need to deliver something that no other brand delivers. Customers are easily driven towards brands that offer something different at suitable rates.
Share Relevant History
Depending on the kind of business or the industry you are working in, adding one or two brief sentences about your brand’s history could work wonders. This is especially helpful if your brand’s history is exciting or there is an interesting story behind its inception.
Use High-Quality Keywords
Using relevant keywords doesn’t mean stuffing too many keywords in the description. Keyword stuffing is considered to be a bad SEO practice. You should rather concentrate on a few high-value keywords that can drive maximum traffic to your website. This will considerably help potential customers to understand that your brand is relevant to their search query.
Keywords define every page of a website. You need to use keywords for content organization and to formulate an effective SEO strategy. The most fundamental method to do this is starting with a spreadsheet and identifying the primary keyword for every post and article. You can make your sheet as per your specific needs and requirements and focus on elements like organic traffic, keyword search volume, and page authority to drive more users to your website.