What are the advantages of social media?  

social media

social media

In today’s world where everything we do is through a digital medium, social media plays a great role in our lives and is considered a basic need of the hour. In the past, there were only a few mediums for communication but now there are different mediums through which you can stay connected to your loved ones and find new friends.

No matter where you live, either you live in mountains or near the sea and you want to reach out to your friend or your family who is living on the other side of the world, if you both have an internet connection, you can reach out to each other via social media applications. All you need is a reliable internet connection and you can do multiple activities.

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Role of social media in our lives

We are living in a modern world where it is difficult to find people who don’t use social media. If you know how to operate a cellphone, you can just make your account on social media and can keep yourself connected to your loved ones, and can also keep yourself updated with what’s happening around the world.

With every passing day, the usage of social media is increasing because of the benefits they offer to the people who are using it. You will be getting a lot of opportunities and ideas if you use social media, and you can even earn money with it. It offers you a bucket full of fruits; you can pick one as per your need and taste.

Every technology has its own pros and cons. Just like any other technology, social media has its own pros and cons. It all depends on you how you see it and how you make the best out of it. In this article, we will discuss the positive side of social media. The following are the advantages of social media.


  • Social media can be used for many purposes and one of those purposes is ‘Social work’, which is very important. Many communities have made their pages and profiles on social media and are helping many people as anyone can reach out to them anytime and it’s the easiest way to get back to their queries. If you have any kind of issue, you can reach out to them and they can be your voice and can help you out. There are even some NGOs who have social media accounts and they are helping out people both financially and in terms of good advice. You can donate to such communities and they will help people with your money.
  • Social media in the past was just used for communication and fun but now you can use social media for the advertisement and promotion of your products and services. Social media offers you a platform where you can reach out to the right audience and can grow your business. There are different rates for advertisement. Some people pay for the advertisement and those who have enough fan following don’t even pay as they just know how to play with the brands.
  • Social media was made for easy communication. You can keep yourself connected to your loved ones and can keep yourself updated with what’s happening in their lives and around the world as well. You can make new friends online, can explore new cultures, and can learn a lot from them.
  • There are different social media applications like Facebook, Instagram, and Twitter where you can reach out to anyone. From celebrities to politicians, everyone has social media accounts and you can reach out to them and can see their views on the current situation as well.
  • In the past, keeping yourself updated with the current situation was pretty difficult and you had to wait for the newspapers or the news update on TV but now with social media, you can get the latest updates on anything you want within seconds. Social media has information on anything you need. You can just search about any specific thing and all the latest updates related to that specific search will pop on your screen.
  • If you are a student, social media is a great platform to keep yourself connected with teachers and your classmates. Many teachers make groups and post study-related stuff in those groups, and students who are enrolled in that course can get access to all that information.
  • If you have a business, social media will help you connect your clients to your customers and you can get instant feedback on your products and services and can work on them. It will leave a great impression when you’ll resolve the customer’s concern on time and when a customer finds the easy way to reach out to you if they have any concerns, they’ll feel more comfortable with doing business with you.
  • If you are looking for a job, social media can help you out in getting a job related to your field. You can directly reach out to the company in which you want to work. The company will post and will let people know if they are hiring. You can apply through the portal and can even give a virtual interview.

Summing it up

There are many advantages of social media. The above advantages are just a few of them. If you want to use social media, all you need is a smart device and an internet connection. If you have both then there are multiple social media platforms where you can make an account and keep yourself updated with the latest updates.

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