Software as a Service (SaaS) marketing constitutes all the processes earmarked for promoting software as a service to buyers. Based on areas of specialty, SaaS marketing agencies include SaaS SEO agency, SaaS PPC agency, SaaS content marketing agency, SaaS inbound marketing agency, and SaaS branding agency. Leading SaaS Digital agencies stand out on the count of professionalism, results, and culture. Whereas culture speaks to elements like the clarity of thinking and work delivery, professionalism can be viewed through company profile, website outlook, and work portfolio. Krafted Digital is a fast-rising full-service digital marketing agency. When you get in touch with the company, you’ll get marketing strategists with experience in content marketing, web design and development, social media advertising and management, branding and creative concepts, and paid search PPC. Here’s your ultimate guide for hiring a SaaS Marketing Agency:
In-House Team vs. SaaS Marketing Agency
Whether you intend to hire a SaaS marketing agency or engage an in-house team, the decision is tied to many factors. First, hiring within the company may mean your business is inward-looking and only cares about itself. The main shortcoming here is that the hired team may not be updated on the latest SaaS marketing strategies and disruptions. Besides coming short on the trends and tools the company needs to reach out effectively, in-house marketing may lack the necessary skill set to help you compete effectively. And in some instances, the hiring process may be opaque and inefficient when you consider the time factor. With an experienced SaaS marketing agency, you get access to a wide range of skills, up-to-date trends and tools, and the opportunity to save time and money. At Krafted Digital, our expertise goes beyond strategy to include all issues that matter in running a successful SaaS campaign.
Specific Goals You’ve Set to Achieve
It is essential to specify the goals you want to achieve when planning to bring a SaaS marketing agency on board. Getting the right partner will quickly set you on the path to achieving long-term success. Most businesses use the SMART framework, which stands for Specific, Measurable, Attainable, Relevant, and Timely to capture goals. For instance, your business can make a conscious decision to achieve a 20% increase in monthly recurring revenue (MRR) within 12 months. An agency such as Krafted Digital has a proven goal-setting work framework designed to help businesses achieve their goals within the stipulated time frames. Our time-tested approach is focused on building unique, custom-tailored digital campaigns, which are carefully engineered to match each client’s goals and KPIs.
Experience and Proven Results
Experience and proven results always count when hiring a SaaS marketing agency. To find a good SaaS partner, you need to take a careful look at the defining factors, which include: business testimonials, case studies, previous clients, and reviews on authoritative sales. The chronological assessment will help you learn more about the agency’s past and record of success, as well as its ability to produce results once hired. Remember, making the right decision on whom to bring on board will pay off irrespective of the initial cost. Because we are results-oriented, we’ve managed to expand our reach beyond the headquarters in Miami. Krafted Digital other offices are located in Boston, New Jersey, and Atlanta.
Definite Metric and KPI’s
In business, goal setting goes hand in hand with the metrics. When hiring a SaaS marketing agency, you need to bring on board an agency that knows what metrics to use to achieve the stipulated goals. The most crucial metric for SaaS business owners includes unique visitors, churn, leads-by-lifecycle stage, customer lifetime value (CLV), and monthly recurring revenue (MRR). Once you’ve figured the metric to track your goals, you need to set realistic KPIs. These are essentially KPI’s that are not overly ambitious or too insignificant to notice. You can sign up for our newsletter to learn more about our metric and KPI operating protocols.
It is evident that hiring a dependable SaaS marketing agency that promises proven results doesn’t come cheaply than an industry upstart with no valuable experience or social proof. You may be compelled to hire an inexperienced marketing agency as a short-term solution to budgetary constraints; however, because results are what matters, the gamble may end up costing you more than you had anticipated. The overall assessment is that the solutions advanced by experienced SaaS marketing agencies are more likely to produce meaningful and more sustainable ROI over the long term. Always take time to see if the initial investment is worth the risk, and remember achieving long-term success takes time.