Local SEO is vital to small companies that target local consumers. Since organic SEO concentrates on ranking information on a national level, local SEO will rank local businesses in a particular location. This approach will count on the marketing tactics and content creation.
If you optimize your local SEO, not only will you make your site rank high on the SERPs, but there is a chance of getting more relevant leads to your business. You need to look at local SEO as a method of competing against big companies that have big budgets. Working with Web Chimpy will allow you to focus on your business as experienced SEO specialists handle the SEO campaign for you. SEO will help you compete against established companies that utilize big budgets.
By concentrating on your business and letting SEO experts do their job, you could be in a better position than other companies that optimize for competitive keywords.
So, here are the top ten ways that could improve your local SEO:
Set up a Google My Business Profile
Creating and optimizing the Google My Business account is one of the best ways to rank highly on Maps. Also, your company will be visible in the SERPs (local results). If you wish to have a business profile to optimize, you will require a Google My Business account linked to the profile. After you fill in the relevant details in the account, the information will be available in the profile, and it will be visible in the local search results and Google Maps.
Publish Local Content
To rank high on Google, you need to create content that focuses on your company’s region. This could be events, news, or events. You could also shoot videos that describe your business. By creating unique local content, there is a chance that you will rank highly on Google.
Build High-Quality Links
High-quality backlinks will direct the potential client to your business. They are vital if you’re looking to increase visibility on Google. With local SEO, having high-quality backlinks is essential.
Ensure You Utilize Relevant Local Keywords
Using relevant keywords will help your business rank highly on the SERPs. If you don’t know how to get keywords, you can take advantage of the Google Keyword Planner to learn the right keywords to target your content.
Gain Online Reviews from Happy Clients
Authentic online reviews from satisfied clients will increase your visibility on Google and attract other potential customers to shop from your business. According to a 2017 survey, an estimated 85% of online clients use reviews to help them make buying decisions.
Utilize Online Business Directories
Online business directories help optimize your business for search engines. Some of the popular ones include YellowPages, Yelp, and more. Not only will your name, phone number, and address be visible, but you will improve your overall local SEO campaign.
Optimize for Mobile Search
According to research done in 2017, it was revealed that an estimated 75% of people using mobile to search for items were looking for local stores. This shows that if you wish to improve your local SEO, you must optimize for mobile.
Utilize Location Pages
If you’re looking to reach several locations, you need to have several location pages on your website. Also, there has to be the name, phone number, store hours, reviews, and other essential data. Also, make sure you create engaging content for the location pages.
Optimize for Voice Search
Voice search is on-demand, and it will continue growing in popularity. Hence, you need to optimize your site with local SEO to show potential customers to ask questions when using their gadgets. In a scenario where voice optimization will be utilized, it is vital to think about consumers and offer the correct information to make excellent choices.
Have a Specific Webpage for the Products or Services That You Provide
Even though you could be tempted to showcase all your items on a single page, don’t attempt to do it. Instead, put a specific product on one page. Local SEO will be effective if you have each page showing a particular product. Putting everything on a single page will show search engines that you’re not an authority in a specific field. In the end, your rankings will be adversely affected.
If you have a company that focuses on selling one particular product but exists in different locations, you can use content with keywords that concentrate on that specific location. For example, “roofing contractor” will be “Indianapolis roofing contractor.”