Blogging
If you are thinking of creating a blog, stop for a moment and follow our advice to perfect your start. Stay up to date with the latest trends and go for it!
So, have you decided to enter the fast-paced world of blogging?
You have heard that it is suitable for your brand, to make contacts, tell others everything you know, do… But, stop for a second and reflect. If you want to do something, do it well. Blogs there are hundreds, thousands, so we suggest that you stop, read, think and then go in and start having your blog, which is something that is constantly changing (it is not the same to open a blog in 2002, then in 2014, and much less than now).
8 things you should know before creating a blog
Writing for SEO is changing although for years it has been one of the most important elements and that can most obsess us when writing a post, the truth is that the next trends promise to put this practice aside – without abandoning it – in favor of a better quality of content and originality that helps SEO. The old techniques will continue to work, but something more is sought.
1. Invite outsiders
Guest blogging is one of the practices that should operate as long as it works is a plus for your blog to get more exposure. It will help you broaden your reach and will also increase your relationships by making yourself known. Also, it will help you promote your brand image, increase visibility on your social profiles and provide qualified referral traffic.
‘Guest blogging is one of the healthiest blog practices’ Tweet this
2. An email will continue to be the best way to connect (and sell)
Blogs are great, but newsletters are even better. Combine these two platforms: your subscribers together with your quality blog, and you have the winning mix. If someone gives you their email, they want to hear more from you, if you send them quality content, they will share it, promote it, and in the future, this relationship will become a purchase or loyal customer. Email marketing worked just as well now that years ago.
3. You must know all the ins and outs of having a blog … to forget them.
If you pay too much attention to SEO, to the more technical aspects such as the server, looking for more visits at all costs, graphics, etc., you will lose your work’s focus. If you want to have a successful blog, you have to focus on what you do well. If you are a writer, focus on your stories; if you are an innovator, concentrate on looking for new ideas. Use tools that streamline the rest of the tasks and hire experts to help you with the technicalities and dedicate yourself to what you do best.
‘If you are a writer, focus on your stories; if you’re an innovator, concentrate on looking for new ideas. ‘ Tweet this
4. Data, research, and statistics are now more important and more integrated than ever
One of the best things about becoming a blogger today is that it is easier than ever. We are more familiar with the data and statistics provided by the many tools at our service. Therefore, having a blog is becoming more and more professional. Google Analytics, for example, will help you measure the number of your visits, the success of your last post, the bounce rate. Data easily interpreted by the average user.
5. Responsive design is no longer optional.
Google has long been prioritizing those websites with responsive design over those that can only be seen on computers. If you are thinking of opening a blog, you should therefore make sure to choose a theme with a design adapted for this format. The good news is that WordPress designs are already adapted for responsive design without requiring a great effort on your part.
6. Increase the importance of audio and video
As the data rate increases, the demand for video and audio by users increases. The text is no longer enough, and the platforms are already adapted to support all the configurations. Don’t forget to use different formats to make your new blog more original and attractive.
7. Customize, personalize and personalize
A couple of years ago, everyone wanted their blog to look like that of a large company with a large budget reflected in its graphics, photos, design … However, lately, the trend is towards personalization. People are becoming more and more interested in a more personal aspect, small and of intimate experience. Therefore, if you are thinking of starting, do not forget to be professional but personally including photos of yourself, stories, and unique things that make a connection with the user.
8. Write about what you are passionate about, and go ahead!
Finally, there is no use to create a blog if you do not have in mind what you want to do, achieve, the theme, or if you are not going to enjoy yourself along the way. Find out what you can contribute to others, what are the advantages of starting this adventure now for it.
The road is not easy, but being clear about these latest trends will not be as difficult as starting from scratch. And if you’ve made up your mind, welcome to the world of blogging!
