Storytelling on your website can be an excellent way to draw in your visitors and effectively pass the message you want. Whether directly or indirectly, we often use stories to educate, entertain and inspire our audience. As such, your business could significantly benefit from storytelling aimed at improving brand awareness or developing meaningful relationships with your customers.
Are you looking to give your website a subtle yet efficient makeover? Try St Louis web design for visual storytelling techniques to capture visitors’ attention and memorable website content. Here are a few handy tips on how to optimize your web design with storytelling. Take a look.
Know Your Target Audience
You cannot create a fascinating story without getting to know your audience. Users visiting your website can be prospective employees, partners, existing customers, and potential clients. To create a story that directly targets them, you need to understand what prompts them to visit your site and what they hope to achieve during that visit. If you are performing a website project, you can do it with the guidance of an experienced web strategist.
Another effective way of getting to know your visitors is by interviewing your team members. These people interact with customers daily and can provide the insight you need. You can find out the concerns most visitors raise and frequently asked questions.
Build an Emotional Connection
Stories evoke a human connection and emotional response that’s hard to forget. When visitors land on your site, they experience an emotional response to your content and design, even without noticing it. Most times, this reaction determines if they chose to stay on your website. Web design that brings out your brand’s personality can help visitors relate to your content and develop a familiarity with your brand.
A skilled web designer combines animation, eye-catching color schemes, and imagery to incorporate your brand’s story and personality into the design. Different colors have also been known to elicit different moods in viewers.
Expound Your Message
Your story should relay the essence of your site or your foundational message. Since we are visual beings, publishing long paragraphs about your brand may not work as expected. Your visitors need to understand what your site is about within seconds. Otherwise, you risk losing their interest and patronage. As such, it would be best to include your web-based value proposition on your homepage.
It is a straightforward statement relaying who you are, what sets you apart, what you do, and a call to action. After choosing your value proposition, you can add to the visual design with animation, colors, and imagery. Make your core message precise, so visitors don’t struggle to interpret it.
Structure and Organize Site Content
Websites have numerous paths leading to different parts of your site. If your content isn’t organized in a simple and intuitive design, your visitors might get lost and end up abandoning your site. That is why your site navigation should be made available for content on each page. Repeating calls to action across the site and reducing the number of pages helps steer your visitors to the content they are looking for.
A qualified web designer can influence what your visitors perceive with visual hierarchy. This refers to the systematic arrangement of objects and text to pique your visitors’ interest. Larger font sizes are perfect for headlines, with smaller fonts for subheadings. They direct the visitor to read your site content in the right order.
Include Your Visitor in the Story
Creating a story your visitors can remember is good, but featuring your users in it is even better. With the right storytelling techniques, you can motivate users, inspire their actions and build belief in your message. Whether you have due diligence, marketing, or an e-commerce website, you need a call to action to prompt your visitors. Feel free to incorporate easy-to-find demo requests and videos for the perfect website experience.
Benefits of Web Design Storytelling
- Compelling stories encourage customers to purchase your products or services.
- Stories establish your brand as human instead of a regular business entity
- Brand stories that feature environmental conservation help customers feel they are part of something significant.
- Stories build brand awareness and cultivate customer trust.
Infographics, illustrations, images, and background colors are an excellent way to optimize your site’s visual components. You can connect with your target market with fascinating short videos and images breaking down complex information on your site. If your story is captivating enough, your visitors will stay on your website longer and probably even purchase your products.