Different communities across the world are trying to cope up with the after-effects of the pandemic outbreak. And amidst this, we are witnessing a challenging time. Several families were affected by the virus, and many organizations also had to pass a difficult phase. Every day there are inspirational stories about how people move through the hospitals in an attempt to save lives and carry on with their work at hand. In a world where everything must go on, people need to find ways to make things work.
Our predicament has enhanced because of the unlimited distribution and the delivery people, food service employees, and farmers. They aren’t just placing the food on our tables but also assisting and sustaining the crippled economy. The brave workers and the organizations they represent are on the front line and supplying the Americans with all that they require for surviving. Simultaneously, they are involuntarily demonstrating all that they can do with technology. And this leaves no doubt in our minds that the future of business is going to be digital. To know more about this, you can check out Toronto digital marketing agency.
However, it is interesting to note that online marketing has never been more relevant than today. It has become essential for businesses of all sizes to make sure they get found by online customers. From a digital marketing perspective, it is necessary to know what 2021 will bring. Here are a few digital marketing trends that are essential as per the leaders.
- The digital business pivots might be permanent
The virtual events and experiences are essential for the customers to connect and engage beyond the conventional sales messaging. There have been instances of virtual events, meet-ups, live music, mixology classes, and chef demos for many brands. Some brands even made way for virtual consultations for treatment at home. It is essential to diversify the social media activity to connect with other engaged users. And for this, it is necessary to enhance the user experience on the social profiles by making the most of the shop and various other features which break the barriers to purchase from you. Some brands came up with Instagram shop campaigns to complement a new eCommerce program.
- Social media will be the top purchase channel than mere discovery
The social media platforms such as Facebook are making it simpler for customers to move from discovery to online buys without leaving the platform. It helps to generate a seamless way for purchases. Social commerce will continue to expand all through 2021, and retail brands need to adapt to such platforms with brand new rules, which is very similar to the Amazon store.
- The informed buyers wish to purchase from knowledgeable companies
What does this indicate? It means that it is essential to evolve beyond the era of personalization and move into personal commerce, where the customers will co-curate their experiences with many brands. It helps them to reflect on their preferences anytime. They expect that the brands know and understand all they have purchased in the past and decide what they should buy next, depending on the data shared consciously by engaging with their channels and sites. It isn’t just about brands meeting the customers where they are. Instead, it’s also about brands telling customers what they want and when they want the same. If the retailers and brands collect the first-party shopper data, they should start to action it in valuable ways. They should be able to predict what the shoppers wish to see next and know where they are in the buying cycle to forecast when they want to buy something”.
- The virtual events emerged as a necessity but will continue because of accessibility and ROI
Due to the pandemic outbreak, virtual events became a necessity. However, as we are in 2021 now, estimates suggest that many occasions will remain virtual due to safety reasons and the lessons in 2020. Many brands have realized that by going virtual, they shifted their event to an all-new audience because virtual events have better accessibility than in-person events. The virtual events don’t have concerns about travel limitations, visa concerns, and other costs like the in-person events. Several companies found that it enables increased participation. It means the price is low and the ROI is high. The secret here is to get creative and generate engagement through great speakers, humor, and rich content. In 2021 the virtual events will gain popularity and engage with a wide range of consumers as brands have realized the advantages of online events.
- Rejecting social media networks
Several brands and companies are planning to minimize the quantity of social media channels they use to influence and share. Today, there are many social media channels available. And that makes it challenging for companies to stay relevant on every social media channel. It is essential to declutter. Minimizing social media channels to what is relevant is the need of the hour.
- Live talk with the virtual events
The virtual events are helpful. However, it can’t reach its full potential if there is only one-way communication. Most companies and brands think that virtual events should get broadcasted instead of being live. There might be some complications that can take place with virtual events. However, the reward of a live event is more than the risk. And it is precisely what the attendees are searching for! They are searching for something that can replace just a fraction of a live event.
- Use of AR (Augmented Reality) in digital engagement
Facebook has owned Oculus and several other augmented reality patents! Hence, it’s a matter of time for the digital growth experts to learn and integrate AR into online engagement. Even though this trend is on the periphery, it’s essential to learn, research, and find ways to use AR in the present digital assets.
Digital marketing is here to stay for a long time as it’s gaining immense importance. These are some of the important trends that are essential for 2021 and beyond.