The Complete Guide To Video Marketing For Businesses In 2021

Video Marketing

Video Marketing

It’s not unknown to us that videos dominate everywhere and not just on YouTube. Times have changed that people now enjoy consuming video content more than ever. Statistics show that video marketing has grown by leaps and bounds over the years.

According to a study by Cisco, by 2022, 82% of internet traffic will be video. 72% of consumers nowadays prefer watching a video about a product to make decisions rather than reading a product description. Many internet users check video reviews online before they buy a product, and they agree that videos help them make faster decisions.

Hence, videos have become the most crucial asset in business marketing portfolios. More and more businesses are becoming active on social media and making videos to reach the right customers.

This is the best video marketing statistics to help you successfully develop a video marketing strategy.

What is Video Marketing?

Video marketing is the practice of planning, filming, editing, publishing, and promoting video content to promote a business, brand, or product. It is a marketing strategy that uses videos to boost its reach to reach the right customers. You must be wondering, “TV commercials have been there for ages, they reach a large audience. Then, how is the concept of video marketing new?”

TV commercials are indeed helpful to let people know about a product or service. But, they are rarely relatable and relevant to the audience, unlike videos on social media platforms.

More and more companies are now focusing more on their social media presence than making TV commercials. Customers find online video reviews much more trustworthy. The main motive of video marketing is to bring humanity to a brand.

The Types of Video For Marketing Purposes

Before you start making videos for your business, you must know about the types of videos you can create to boost your reach. Here are the best types of videos that can help you reach the right customers.

Brand Videos

These videos are made to introduce people to the brand and its products and services to people. Audiences also get to know about the brand’s culture, personality, vision, and products. These videos are important to create a good impression on viewers.

Live Videos

Thanks to social media, now you can engage with your audience in real-time. If you are planning to launch a new product or planning to show ways to make the most of a product, live streaming is the way to go. You can also organize a chit-chat on your live video to know about what the audience wants from your brand. You will get new ideas and will also build a bond of trust with your audience.

Disappearing Videos

Disappearing videos, also called ‘Stories’, are a great tool to grab your audience’s attention. Snapchat is the creator of this idea. You will find this feature on every social media platform such as Instagram, Facebook, Twitter, and even YouTube. You can use this feature to document your events, share behind-the-scenes videos to connect with your audience.

Educational Videos

This type of video is trendy now. They are useful to make people understand how to use your brand’s products efficiently. This will also help you build a good connection with your potential customers.

Expert Interviews

We all have heard more or less about influencers – they influence us to buy products. The reason people now trust influencers more than brand ambassadors is that influencers market the products in such a way that makes people want to know more. Interviewing the influencers and experts can help build trust by harnessing the power of social proof. However, optimizing those interviews is very important so that more people can discover them when they search on Google. You can transcribe interviews using software and place transcripts, improving accessibility but also assisting people with hearing issues who may not be able to enjoy your video content as much as others.

Customer Testimonial Videos and Case Studies

This type of video is excellent to show social proof to influence more and more audiences to purchase your product. This will show your audience why your products are the best solution to their needs.

Animated Videos

With animated videos, you can be as creative as you want. Plus, they are very entertaining to watch and tell stories that impact the viewers. Animated videos are becoming very popular nowadays because the audience tends to enjoy watching them. Hence, this can be a great tool to market your products.

Augmented Reality Videos

Augmented videos are the type of videos that add a digital layer to wherever you are viewing at that moment. Though it is a new idea and not much of a popular tool for video marketing yet, this can turn the wheel of video marketing.

Virtual Reality and 360 Videos

This concept too is new and not much popular in the field of video marketing yet, but it holds the potential to take over this field in the upcoming years. This type of video lets a user watch the video using devices such as Google Cardboard, or simply by moving a mouse or fingers on their device.

How To Get Started With Video Marketing?

Now that you have a clear idea of all types of video that can be made to boost your reach on social media platforms to create more customers, let’s understand how you can get started with video marketing and excel in it with ease using the following steps.

Choose Your Audience and Plan Out Your Goals

Before you get into creating videos for your brand, it is important that you know what type of customers you want to attract. You have to make videos according to the customer’s liking to reach them and make a lasting impression.

Plan out the video’s format and make sure that your video tells a story. This will keep your audience staying throughout the video to see the conclusion and know more about your products.

Remember that every second of the video should focus on marketing the product you want to sell.


Once you are done with planning out the video, you have to come to this step to have a clear vision of the outcome. The cost of making the video totally depends on how much effort you are willing to make.

It’s important to invest in good quality filming equipment to provide the best experience to your audience; however, hiring a professional can be costly at times. To ease things up, you can look up online video editors. Doing this will save you so much money that you can use for further costs.

Choose The Type of Video You Want To Create

We’ve previously discussed the best video ideas for video marketing. You can pick what’s best for your brand depending on your audience and the brand’s culture and vision. This will also determine the cost and effort behind the video.

For example, if you want to conduct a live session or record behind-the-scenes, the cost and effort will be much lower compared to other video formats because they can be made using your smartphone. If you want to create a brand video, explainer video, or demo video, the cost and effort will be comparatively higher because you will need a good camera, lighting equipment, and other things to get the best results.

Make sure to keep the video short and compact because we all know that audiences now have a very short attention span. Hence, it’s crucial to talk about as many things as possible within 2-minutes while keeping the video engaging and entertaining.

Now with online video editing platforms, you have access to make eye-catching videos in a short time. You will get to choose from various filters, and the various editing tools will help you match the vibe of your brand and this is the best online video editor tool for making a professional video.

Marketing The Video

Once you are done making the video and are happy with the outcome, it’s time to post it online to reach potential customers. Instagram, YouTube, Facebook, Twitter, and your brand’s official website are some of the best places to post your video. Make sure to tailor your videos accordingly.

For example, if you are planning to post on Instagram, you must keep in mind that Reels and Stories will be the most beneficial features. Reels will allow up to 1-minute video. So, plan your videos accordingly. If you are posting an interview or customer review, you can use the IGTV feature, which will let you upload up to 15-minute videos from your smartphone.

Marketing videos don’t end when you upload the video online. Keep interacting with the audience in the comment section and help to clear out any doubts they have regarding your product.


Video marketing has started becoming the new norm of product marketing. Hence, it is an essential skill to master. To help your brand achieve success, having a successful video marketing strategy is crucial. There are no strict rules when it comes to video marketing. Get creative and see what works best for your brand.

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