Improving Your Website’s Google Ranking
Google has around 30 to 50 billion pages indexed, which means millions to billions of results show up for almost every search. To have any hope of your website being found by potential users, you have to rank on the first or second page – people don’t search further than this. To do this, you’ll need to learn all about seo for beginners, which we’ll touch on throughout this article.
Lay the Foundations First
Your SEO (search engine optimisation) strategy can be the strongest in the game, but it won’t mean anything if your website’s structure and architecture are poor. To be successfully indexed by Google and explored by your users, your website’s navigation needs to be straightforward.
The best way to do this is to conduct an SEO audit, which you can explore in any reputable seo book for beginners. Even though Google’s algorithm uses advanced AI and machine learning, the basics of web design will still give you an edge over competitors.
Optimise for Google’s Algorithm
When you’re reading a beginner’s guide to SEO, you’ll find out that the best content offers true value to readers. However, you’ll also learn that content has to explain the content in a way that Google understands it, which means creating schema.
Focus on Good Page Experiences
You can have a pleasant experience on a website, but that doesn’t mean it aligns with Google’s definition of a “good” page experience, which is “a set of signals for measuring how users perceive a website beyond informational value, on both desktop and mobile devices”. To create a good page experience, you need to get these core web vitals correct:
- HTTPS
- Mobile optimised
- Caching
- Script handling
- File size
Address Internal Linking Structure
When Google indexes your website, it uses backend data and internal links to assess how easy it is to navigate. Therefore, when placing links on your site, it’s important to get the structure correct. A great way to structure your links is by creating a home page, which you can then link to your “Top Categories” or “Best-Sellers”. As well as making sure your internal links are set up correctly, you’ll have to monitor broken and duplicate links, and then repair them straight away.
Factor in Search Intent
The way people search online has changed considerably over the last two decades, and Google’s algorithm has evolved to reflect this. For example, instead of being designed around single words, Google’s algorithm is tailored around search intent, which involves AI-driven predictions for what a customer is trying to logically find.
Therefore, when conducting keyword research, you need to make sure that you’re accounting for search intent. When you’re reading through an SEO ebook download tailored for beginners, you’ll learn about the relationship between keyword research and search intent.
Armed with these Google ranking strategies and a quality DIY SEO ebook, you’ll be beating your competitors to the top of the SERPs in no time. Remember, everything from website basics all the way to search intent is essential for ranking high.
