Small business owners often have limited resources to play with, but they still need to spread the word about services. Luckily, thanks to the marvels of technology, any business can put together an affordable and successful marketing strategy. Below, we’ve put together a series of tips to point you in the right direction.
Make Sure Your Business is Online
Even if your business provides a physical service like plumbing, it’s important to make sure your business can be found online. Given the majority of people search online for services they need, there’s no getting around the relevance of getting online. In today’s competitive climate, you need to have an updated Google Business profile, a functional and attractive website, and an active social media account.
Focus on Search Engine Optimisation (SEO)
Having a website that works is only part of the battle – you need to make sure that potential customers are finding your company instead of your competitors. This is where SEO comes into play, by tailoring your website to appease search intent and Google’s algorithms. However, despite its importance, it can be challenging to implement as a small business. Therefore, we recommend using a reputable SEO agency Essex, which will pour its expertise into your business to place you high up on the SERPs (search engine results page).
Network with Local Businesses
Your local area will be full of small businesses looking to make it in today’s economic climate. Therefore, you should start networking and look to build partnerships. For example, you may be able to share resources for marketing, launch events together, and help each other out when it comes to service provisions.
The best way to get involved with local businesses is by attending events in your area and becoming active online. In particular, you will find many communities online for small business owners – you’ll be surprised at the knowledge and insights you pick up.
Connect with Influencers
The power of influencers has exploded over the last few years, and you can’t afford to ignore them as a small business. If you can capture the attention of a relevant influencer, you can provide them with your service or product for free and they’ll discuss your company on their platform, which will place you in front of an enormous new audience.
Build Discounts and Incentives
Even though your business is trying to make a profit, you need to give customers a reason to give you a chance. A great way to do this is by compiling some incentives and discounts. For example, you can provide a percentage discount for all new customers and a loyalty program for returning customers. No matter what your discount program looks like, it must be valuable for your customers and profitable for you – finding the balance is the tricky part.
Marketing is essential for small businesses, and there are plenty of free and cheap strategies that are guaranteed to bring results. Once you begin to grow, you’ll find marketing comes easier because you have more resources available.