Small companies are the backbone of the economy. There is nothing wrong with being small, but even small companies must promote themselves to survive. And indeed, most small companies would like to be bigger. Small businesses do not have big budgets for advertising, so they must find economical ways to reach their customers and develop new ones. There is no more efficient way to extend a company’s reach than to have a good SEO strategy and combine that with a social media campaign. Both things can be done for free, but with some professional help, the results will be more dramatic.
- Social Media: No one needs to know what social media is; we are surrounded by it on a million screens. Social media has taken over the minds of the masses. Whether this is good or bad is for another discussion, but from a business point of view. If you want to get in front of people, one of the best ways to do that is by having a social media campaign that gets noticed, followed, and shared. Social media skills are natural to some people and like a foreign universe to others. Most people should consider contacting a Facebook marketing company or a social media expert to help them develop a strategy. Unless you are the right personality, doing it yourself could have the opposite result you desire.
- SEO: As you know, when people want to find something online, they immediately go to a search engine and type in some words they believe will bring the correct result. But the search engines have a lot going on behind the scenes. They no longer bring up results based only on those words. They look at their extensive index of websites, and they use algorithms to choose the sites they think will prove the searcher the most valuable result, connected to the words from their search. Search engine optimisation is a strategy of optimising a site to rank better on the search engine indexes and become more likely to place high on the search engine results page.
- Advertising: Advertising is still big business, and it still works, but the methods have changed, and on the Internet, ads have become part of the search process. Pay-per-click advertising has proven to be very effective. And it is a way to end up high on search results. However, the cost of PPC is climbing, and it might soon be out of the reach of small companies, in the same way, that television advertising is also too expensive.
Running a small business often means that you need to do things yourself that you can’t afford to have done. SEO and social media are possible to do yourself, and some people do these things successfully. Especially if a person on the team is either gifted technologically or a bit of a social media influencer, the more you can afford professional support, the better results you can expect. As with everything, it is usually best to trust a specialist to do things you can’t do yourself.