How to promote your LMS within your organization

A Learning Management System (LMS)

A Learning Management System (LMS)

A Learning Management System (LMS) will help you manage learning and development within your company. Your employees can also access additional training anytime, anywhere they want.

You will waste your time, money, and effort if your staff does not utilize the LMS effectively. Although you can make it mandatory for all stages of your employee to undergo formal training during onboarding or on projects. You can also put an incentive scheme out of the learning and development to have a win-win situation for employees and the organization. But employee engagement without incentives is equally vital. Otherwise, there is a higher chance of dropping training midway due to disinterest. Therefore it is important to promote a learning management system within an organization that can encourage employees and trainers to participate actively to make it worthwhile.

As a result, your organization and employee can be on the same page concerning learning and development.

The following tips will help you get your workforce excited about using the Learning Management System you’ve just invested in, are considering investing in, or have an existing LMS that you’d like to encourage them to use more.

1.  Start planning the marketing as soon as possible.

Do not wait until your Learning Management System is fully functional.

Start informing about your LMS internally as soon as possible – ideally many months in advance. Marketing the LMS regularly is key to capturing interest and informing the public about the new system, so continue promotion until and after its launch. The points below will provide you with ideas for messaging internally. Using these suggestions the organization can revitalize an existing LMS.

2. Run a promotional campaign within the company

Like any other product, you have to market your LMS effectively to sell it to your workers. Hence, treat your LMS promotion like a marketing campaign. Organize messaging around your LMS if you already have one; if you don’t, consider forming one for this reason.

  • Here are some suggestions for internal “marketing” your LMS:
  • A presentation – Consider running it as an online webinar if you have a lot of remote workers.
  • Videos – either how-to videos or testimonials from other learners •
  • Consider running it as an online webinar if you have a lot of remote workers.
  • Emails – Create some engaging, eye-catching promotional emails to send out to your entire company.
  • Workshops-A hands-on presentation is one of the best methods to get your organization involved with your LMS and help them understand how it works. Set up a workshop – or many, depending on the size of your company – to provide a quick introduction of the system and its features, as well as case studies, recorded webinars, live training events, videos, courses, and resources. Its technological advantages include LMS implementation and cooperation.

3. Make a list of early adopters

Once your LMS has been in operation for a few months, identify those early adopters engaged within the system – or who have a skill with it – and ask them to assist their coworkers in becoming comfortable with the LMS.

It might include one-to-one lessons, informal group training, or simply being available to offer assistance and advice.

4. Make the process more fun.

Gamification is a fantastic technique to motivate your staff to finish the e-learning course. As previously noted, many LMS provide gamification elements like points, prizes, and leaderboards, but even if yours doesn’t, you may maintain score internally, establish leaderboards, and offer incentives to encourage a sort of competition.

5. Record testimonies and feedback

It’s critical to get feedback from your employees on how they’re finding the training, so give them the chance to do so after they’ve completed a module, course, or session. Make sure you consider and respond to any complaints. (To resolve problems as they emerge, you may set up a specific internal hotline or support email address for the LMS.)

If workers provide favorable feedback, get permission to post their testimonials. You may even inquire if they would be willing to make a brief video testimony or talk about their experiences with the LMS at the event.


By implementing these tips, you can build a culture of continuous learning and development within your organization.

Using WordPress and Learning Management System (LMS) plugins, you may design and operate online courses with WordPress. A good WordPress LMS plugin can let you manage your online course material, manage memberships, conduct quizzes, take money, and much more.

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