If your site isn’t getting the traffic level you want, it is crucial to analyze your google my business optimization setup. Optimizing your Google My Business (GMB) listing should be your top priority. The GMB listing will ensure your business is visible to consumers. Your profile will also be on Google Maps, Local Pack, Google SERPs, and the Local Finder.
If you don’t know how to optimize Google My Business profile and leverage it for more sales, here is what you should know:
Get Your GMB Listing
The first thing you should do when it comes to optimizing Google My Business is claiming the listing. It would be best if you did this quickly after registering your company. If you’ve not done it, you should do so as soon as possible. You can claim it on Google. Most qualifying companies will get a free Google My Business listing. The listing allows you to put in your location, address, phone number, site, payment methods, and hours of operation.
Get Your GMB Listing Verified
After you’ve claimed the listing, the next crucial step is to get it verified. Google will send an email and an SMS message to the phone number you enter. It will allow you to verify the listing, and you can begin to customize it.
Start Customizing the GMB Profile
Once Google My Business profile is verified, you can begin customizing it. The GMB profile lets you enter a lot of data about your company. That information will help clients understand more about your business. The crucial information you should enter includes the site, services, and hours of operations. If you don’t know how to enter the data, you can seek help from a digital marketing agency.
Fill Out Your GMB Profile
You must fill out the GMB profile or have a reputable digital marketing agency to do it for you. Please don’t make the mistake of letting someone else do it. Not only will they fill it with the wrong details, but a competitor could do it intentionally so that you don’t get clients. Ensure you enter the correct profile information yourself to avoid incorrect information from showing up on your Google My Business account. It’s also crucial to regularly check your GMB profile. There is a chance that you could have entered incorrect details without knowing. Google may or may not send you a notification if the Google My Business account details change. In addition to setting up Google My Business account, a digital marketing agency will provide maintenance services to ensure competitors are not ruining your listing.
Optimize the GMB Account
After following the right steps, you will need to optimize the GMB account. You will have to add posts. A GMB post is like an ad you will see on social networks. The posts are meant to drive potential clients to your site. Ensure you keep up with the right steps if you wish to have a fully optimized GMB account.
The posts should be unique, such as talk about your new product today and share a success story a day later. You can introduce your team in your posts and let them share the best products in your company. Also, you can talk about what sets you apart from the competition. It could be price, customer service, hours of operation, professionalism, etc. How you write your posts could be the difference in attracting clients to your business. If you have a holiday sale, you could enter the dates and timing in the posts. Every post you put on the account should have a strong call to action. Creating the posts could take too much of your time. But if you reach out to a well-known digital marketing agency, everything will be covered.
Let a Professional Handle Everything for You
As a local business owner, you may lack time to handle your digital marketing campaigns since running your business. Instead of doing everything yourself, you can hire an SEO or digital marketing agency near me to optimize your Google My Business profile. It is a wise choice. With the help of online marketers, you will get a wide range of digital marketing services at reasonable rates. The experts will also do keyword research and comparative analysis to concentrate on your business. A reliable digital marketing company will help various companies leverage GMB to get more sales. Experienced digital marketers know how to run GMB accounts.