How to launch your own product in the mobile fintech market?

How to launch your own product in the mobile fintech market?
How to launch your own product in the mobile fintech market?

A fintech app uses technology to improve and simplify financial processes. They can include various functions such as banking services, payment systems, investing, personal management, and many more. Such services are becoming more and more in demand, so the question of fintech app development cost is becoming more and more relevant. The main features of fintech apps are usually as follows:

  • Quick and convenient: are designed to simplify processes, allowing users to quickly and easily perform the transactions they need.
  • Security: Because these products handle data, they offer a high level of security, including data and transaction protection.
  • Innovation: Often introduce new technologies and features such as facial recognition, biometric authentication, artificial intelligence, and machine learning.
  • Accessibility: available to download and use on smartphones, making them accessible to people anywhere in the world.
  • User experience: usually focused on the experience.
  • Also, they may have different functions depending on what task they serve. For example, some may help them manage their investments while others may help them manage their payments.

Why consider fintech app development?

If you develop a product that meets the specific needs of the users, they may prefer your solution over others. So development can have several benefits. Here are some of them:

  • New business opportunities: fintech app development can help in creating a new business based on innovative ideas. This can open up new opportunities to generate profits and increase revenues.
  • Opportunity to increase customer base: fintech app development can help to attract and increase the customer base. 
  • The ability to use new technologies. Development can enable you to use these technologies and gain experience and expertise in this area.
  • The market is still growing and evolving, which can open up new opportunities to grow your business and generate revenue.

Overall, fintech app development can provide many benefits to your business and clients and is worth considering if you have the right resources and expertise.

Types of projects and their main functions

There are many types of such projects, each addressing specific tasks and functions. Listed below are some of the most common types of fintech products and their main functions:

Personal planning

Help you manage your money by providing budgeting, expense and income tracking, debt management, and investment functions.

Payment Systems

Make quick and convenient payments, including transfers between accounts, payments for goods and services, online payments, etc.


Allows you to invest your money in different instruments including stocks, bonds, funds, etc. They can also provide investment advice and market information.

Currency exchanges

Allows you to exchange one currency for another at the current exchange rate. They can also provide information about exchange rates and warn about risks.

There are also other types of projects that can be implemented within fintech app development, including tax management, etc.

Examples of the most popular projects

The first thing that comes to mind is Revolut, an online banking app that allows you to open free multi-currency accounts, send and receive money, conduct transactions around the world, and more. There are also many other projects, and here are some of the best-known:

  • Robinhood: the ability to trade stocks, ETFs, and cryptocurrencies without fees. It also provides access to the options market and other tools.
  • PayPal: send and receive money, pay for goods and services, and conduct online transactions with a bank card or bank account.
  • Mint: personal planning that helps track their spending, create budgets, manage credit, and invest their money.
  • Credit Karma: credit that allows them to track their credit rating, learn about new credit offers, and get tips on improving their credit rating.
  • Venmo: allows you to quickly and conveniently send money to your friends and acquaintances. It also allows you to share expenses and pay bills.
  • TransferWise: a currency exchange that allows you to send and receive money worldwide using the best exchange rates and the lowest commissions.
  • Square: for payments, allows you to accept credit cards in real time, send and receive money, and create digital receipts and bills.

These are just a few of the many popular projects that are available on the market.

Fintech app development process and what to look out for

Development can be quite a complex and lengthy process. Here are some important steps and factors to consider:

  • Research the market: Before you start, you need to do market research to find out what features and capabilities are most in demand in the industry. This will help determine which features should be developed.
  • Determine the features: Based on market research, the key functions that will be included need to be identified. You need to decide which features will be most important and which features will be most friendly.
  • Determine the technology stack: The technology stack that will be used needs to be determined. This may include the choice of programming language, database, payment gateways, and other technologies.
  • Guarantee data security: When dealing with data, security is a primary concern. You need to provide data storage and transmission security, and make sure everything is PCI DSS compliant.
  • Make sure legal compliance: Certain legal requirements have to be adhered to here. You need to make sure that everything complies with regulatory requirements.
  • Test your app: Testing must be done before release to make sure everything works smoothly and meets all requirements.

It is important to remember that fintech app development is a long and time-consuming process that requires a lot of time and resources. 

What does fintech app development cost consist of and what affects it? 

The main budget will be spent on functionality. The more functionality needs to be included and the more complex they are, the higher the development cost will be. The cost of the project depends on several factors:

  • Platform: Depending on which platform (iOS, Android, web) the product will be developed for, the cost of the work may differ.
  • Quality design and interface increase the cost.
  • The level of experience of the developers.
  • The cost may differ depending on the location of the team (for example, development in the U.S. is more expensive than in India).
  • The more time it takes to implement the concept, the higher the price will be.
  • The cost of support and upgrades should also be considered when calculating the budget.

The total cost of the finished product can range from a few thousand dollars to hundreds of thousands of dollars, depending on the above factors. It is important to conduct a thorough analysis of all needs and requirements to determine the exact cost of your project.