The wide popularity of social media platforms has made them a perfect source to drive traffic to your website. The majority of people spend a significant amount of time on social media for networking, socializing with friends and family, and gaining information about various brands.
This is the reason that nine out of ten marketers use social media platforms for creating awareness about their brand, attracting the target audience, and drive traffic to their website.
Increasing traffic within your website is the utmost dream of entrepreneurs whether they are running a small business or owners of a multinational company. As increasing traffic is one of the prominent indicators of a brand’s awareness and effectiveness of its marketing strategy.
Have you just started your business and newly launched your website? Then the most important thing hovering in your mind must be to increase the website traffic and attract maximum visitors. The more the visitors visit your website, the more are the chances of your sale.
Worry not. This article has been written to answer the vows of all entrepreneurs who have either just started their business or are worried about inadequate website traffic.
7 Best Ways to Increase Website Traffic
Increasing your website traffic is only 5 minutes away from you as this article has gathered some useful ways/tips for increasing website traffic that is proven to work.
1. Select the Most Suitable Social Media Channel For Your Website
The selection of the most relevant social media channel according to the goals of your business is the first and foremost important step while designing a marketing strategy for increasing your website traffic. This is because it is not necessary to be present on all social media platforms as making an account will not cost you anything, managing it will require both time and resources.
For instance, Facebook and Twitter are the best social media platforms for B2C(Business to Consumer interactions) while Linkedin is the best choice for B2B (Business to Business interactions). Some other platforms are Pinterest, Slide Share, and Instagram.
2. Select the Content Of Social Media Post Carefully
The content of the social media posts also plays an important role in driving traffic to your website. The best way to do this is first to see what your competitors are doing and then try to introduce your product or service within the market in a different manner. You can further enhance the effectiveness of the post by adding photographs, images, infographics, and screenshots.
3. Decide Adequate Posting Time and Frequency
When to produce and how often to produce a social media post is another important question to ask. It is recommended to post during a high traffic time, however, determining that time is very hard. You can only know the best time to post via the hit and trial method.
4. Adapting the Content According To The Social Media Channel
Using similar content for generating a social media post for all channels is a common mistake that most marketers make. It is important to understand that you have to take a different approach while posting on different social media channels as only then will it help you to drive increased traffic to your website.
This is because adapting the content according to the social media channel will help you to target a wide number of people by adopting varying approaches on different social media channels.
5. Consider the Visual Side Of Social Media
The social media posts having visual elements tend to engage a large audience as compared to the posts without visuals and graphics. Research has shown that content having relevant images tends to get more views as compared to content without images.
In contemporary times, it is noticed that videos are getting even more popular as compared to images. Therefore, complementing your post with a short video is a good idea for attracting individuals of all ages.
6. Automating Social Media Marketing
It refers to the process of automating social interactions across social media channels through automated tools. The process may include but is not limited to scheduling the posts before time and republishing the famous articles. The tools for automating social interactions may include Hootsuite publisher, Heyday, Facebook Business Suite, Sparkcentral, Hootsuite Inbox, and Talkwalker.
7. Tracking Your Results
Tracking the impact of your efforts on driving traffic is a good idea to assess your marketing strategies. Google Analytics is the best tool to track your social media traffic. The simple steps for tracking your progress are:
- Create an account on Google Analytics
- Set Up Google Tag Manager
- Generate your analytics tags
- Add social media to Google Analytics goals
- Twitch our social media report from Google Analytics
CLEVR AI – The All-In-One Platform for Accessing The Performance Of Your Digital Channels
After connecting your website with the most suitable social media channels, all business entrepreneurs require a tool to assess their performance across all digital channels. Clever AI has been introduced to fulfill the needs of such entrepreneurs.
CLEVR AI is an all-in-one marketing platform that allows you to assess the performance and visibility of a brand by connecting data across marketing channels and e-commerce websites. The platform provides you with some actionable insights for measuring, optimizing, and driving growth.
Who Can Use CLEVR AI
Both small and large business entrepreneurs who want to get insights into their branding and marketing efforts can get connected to their websites and marketing channels with this platform without any coding. Moreover, this tool is very easy to use and anyone without having expertise can use it easily.
Features of CLEVR AI
Some of the inspirational features of CLEVR AI are as below:
- It offers a single dashboard for assessing all digital platforms with a connected data insights
- It enables you to connect CLEVR AI with your website and marketing channels without any coding and cut the data silos
- It helps you to analyze, monitor, and optimize the traffic across all marketing channels
- It also offers you automated insights about any brand instantly. This helps you to compare your performance with your competitors
- It is both time and cost-effective and eliminates all manual processes
- It delivers the insights as pdf reports via email and you can pay for only those aspects of the report which you need.
- It allows you to improve your marketing effectiveness by guiding to optimize digital marketing
How does it work?
The platform works in three simple steps:
- Choose the plan and decide what insights you want
- Confirm your email and then start getting insights into your email
- Monitor the key channels by tracing your and your competitor’s websites and marketing channels
The best part about this platform is that it offers you a pack of decent features without any charges. Once you are satisfied, then you can easily select either a basic or premium plan according to your needs.
Frequently Asked Questions(FAQs)
- Which social media platform is the best for driving traffic to my website?
It certainly depends upon your strategy and business goals and aspirations
- How can I increase my traffic without SEO?
The strategies that will help you in this regard are:
- Paid ads
- Influencer marketing
- Advocacy programs
- Does the use of hashtags increase the reach?
Yes, the use of hashtags increases the reach and allows you to understand what people are discussing about your brand.
Conclusion – Final Thoughts!
In conclusion, social media channels are the most effective ways through which you can drive increased traffic to your websites. Technological innovations have also enabled you to track social interactions automatically.
CLEVR AI is one such tool that provides you with deep insights into your websites without any coding. This platform is an all-in-one platform that allows you to analyze, monitor, and optimize website traffic effectively and easily.
Therefore, any of you looking for a reliable automated tool for tracking their marketing channels must consider CLEVR AI.