If you’re in the business of selling, you can’t make a mistake no matter what you’re selling because there is a lot of competition in e-commerce. As more and more online shoppers grow, the competition only grows.
Sales volumes also increased, in 2014 the total amount was only 1.3 billion. To withstand the competition, you need creativity, business acumen. Customizing your Shopify theme will keep you in the game. We are going to talk about the basics of customizing so that the brand is the focus of the buyer, the offer is more attractive. You will also learn more about Shopify supply theme customization.
Make your theme
When you set up your first store with Shopify, a theme will be loaded by default. It is intended to get you started with minimal or no settings. The theme is simple but effective. To get started, you just need to download products, personalize store information, make simple settings.
You can use some resources to find a suitable theme. There is an opportunity to place an order in the Shopify theme store, there is a large selection of different options, access can be obtained through the control panel, for this go to the Themes section.
Shopify selects and categorizes themes to make it easy to find the right one. When searching, you need to pay attention to the following parameters:
- the amount of inventory, can be large or small;
- by industry;
- focus on the photo;
- the type of layouts (maybe for example for a garden, tools, children, etc.).
If you choose a pre-made premium theme, you can set up Shopify very quickly. If you save time on set-up, you can use it for other important functions, such as planning campaigns, editing emails for email newsletters.
Look at third party sites
Do not worry if you have not found a theme you like, you can find it on third-party resources, there are offers specially designed for Shopify. On marketplaces, topics are reviewed, so you can sort by rating and popularity.
If you would like to get a theme that allows you to do full customization for your Shopify store, you can get it by contacting the developers. The number of trusted theme customization partners is growing rapidly. But for such an option you will need to pay more than use an existing theme. For more information, look at the Shopify Expert Directory
If you decide to add or buy a theme from the Shopify store, you can find it in your library on the dashboard. Once selected, it can be used for customization. But if you purchase from third-party developers or through a marketplace, you must first download the theme, and only then activate or customize it.
To download your own theme, you need to go to the Themes tab. You can download it in the Theme Library. A window will pop up on the monitor prompting you to select a file. Once selected and downloaded, the theme will be available for further use.
After you have decided on the theme, you need to customize it and make it your own. In the Themes section of the toolbar, you can see the current one and preview how it looks. You can click on the Configure button if you decide to go to the settings. The customization process can be for general customizations and a template. In the second case, at the top of the settings window, you can see a list of templates available for selection. This will help change the default ones used in the store. When you select a specific template, the preview will also change.
The Sections tab contains the individual modules currently used on the page. They are different, some contain more sections, others less.
Before moving on, please note that templates are selected from a drop-down menu, not individual pages. If you make changes, they will be displayed on all pages.
In the Title section, there are several options available for customization to change the display on the site. Here you can change the logo, how it will be displayed, top navigation. When you make innovations in the header, they are always displayed, regardless of the pages that potential customers have visited.
Follow the link and see a lot of useful information here: https://www.makebecool.com/services/woocommerce-to-shopify.
A photography logo is a symbol that represents your brand. It’s important to choose a logo that is unique and memorable, as it will be the first thing potential clients see when they visit your website or social media page. Here are some tips for designing a great photography logo:
1. Keep it simple – A complex logo will be difficult to reproduce, so stick to something clean and easy to remember.
2. Use bold colors – Your photography logo should stand out from the rest, so don’t be afraid to use bright and bold colors.
3. Use negative space – Negative space is the area around your subject matter, and can be used to create interesting effects in your logo design.
4. Tell a story – A great logo tells a story about your brand.
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