Business marketing in today’s world requires business owners to be proactive. With the advent of the internet, it has become a lot easier for businesses to put information about their businesses online for people to see. This, in so many ways, boosts their engagement and level of patronage. However, with new features rolling out on Google every day, businesses should be willing to go the extra mile to explore these features and the advantages it offers.
One of those features is Geotagging, Geotagging allows you to show the world your business by adding a location tag to pictures and other media data on Google Maps. This free service is used by many internet users to view different parts of the world, explore driving directions, and also pinpoint exact locations on the map. If you wish for your business to be found, then you need to learn how to geotag your images. This is essential because Geo Tag Images has a lot of advantages.
GeoTagging Your Images
Creating a Map
To geotag your images, you need to create a map. To do this, you will need to navigate to the Google Maps website, sign in using your email address and password, and proceed to Google Maps after signing up. If you do not already have a Google email account, choose the sign-up option, provide the relevant information, and follow the instructions on the screen. After signing into your account and choosing the Maps option, enter your business location in the Google Maps search field. Google may suggest a series of addresses and locations until you get your right. You can also click the drop-down menu to access the suggested locations and choose the right one for your business.
If you weren’t offered a correct suggestion, enter your complete business address and click the blue search button next to the search box. Once the result is displayed, zoom in to find your business location or zoom out to see a broader view of the location on the map. You can then click on the My Places button and click on Create Map option. Supply a name for the map as requested in the title text field and provide a description in the corresponding field.
To add a tag to your map, navigate to the upper-left corner of the maps page and click the “Add a Placemark” icon. Once done, click the place on the map that you wish to tag and Google Maps will add the placemark to the selected location while presenting a sub-window with two text boxes. In the first “Title” text box, add a name for the tag, and in the second “Description” text box add a description. You can also explore other icons that can be used for your geotag in place of the default icon. Once selected, click the back button and then select “OK” to proceed. Using this method, you can add additional tags to the map whenever needed.
How To Add Geotagging Data To Photos and Media Files
A great way to ensure that your images and media files are geotagged is to make sure that they are captured on devices that have GPS capabilities. Doing this automatically captures the location information and embeds it in the media file. These geotagged files can then be uploaded to your website. However, you may need to add additional information to improve the searchability of the image. Some of the additional information that can be worked on include;
Image Title or File Name – The image title or filename contributes a lot when images are being searched online. To ensure that your business enjoys the advantages of geotagging, you should use your correct business name as the file name or image title. Remember that every mention of your business name online and in search engines contributes to your ranking. Although an average searcher may not see this information, it doesn’t negate its existence.
Image Alt-text – Alt texts are designed to assist those who have a visual impairment, being an accessibility feature, it allows those using on-screen readers to read images that have been added online and provides you with a better searchability result. Your business enjoys more clicks from these searches also.
Captions and Words Adjacent to the Media File – images often use captions. The caption field is just another opportunity to improve your searchability. Make sure that it contains relevant keywords as well as your business name.
Geotagging Data – be sure that the image file contains correct geotagging data as this is essential for locating your business and increasing its prominence both on maps and search engine result pages.