Google My Business profiles will have essential information such as name, address, contact line, hours of operation, photos, reviews, and a website link. This information will be visible on the SERPs, and the best thing is it is free. If you wish to put your business online and reach new clients, you need to contact a leading google my business SEO expert.
It is crucial to note that few businesses are using GMB platforms, and the reason is that most people don’t know how to optimize their campaigns. Hiring a professional will save you a lot of time and money, especially if you’re hands-on in your business.
In this article, you will learn about optimizing your Google My Business profile and making it beneficial in the long-term.
Have Your Account Set-Up and Fill Your Profile
First, you should create your GMB profile and fill it with complete and accurate data about your business. It would be best if you filled in all the required fields to break your echo chamber. They include:
- Name of the company
- Contact line
- Physical Address
- Business description
- Hours of operation
- Frequently asked questions and answers
- Based on your type of business, you could fill extra fields
After completing the process, you will make it easier for customers to see and reach out to you. As a business owner, your job will be to offer solutions to clients. If you find it challenging to set up your account, you can get in touch with an SEO agency near you.
If the listing is filled, you will be noticed by Google, and you will start ranking.
Create Unique and Relevant Content
There is a Google post section on the Google My Business profile. This section lets you connect with potential clients in the Maps and results pages. With Google posts, you have the chance to post content about your business. It could be about special deals you’re offering, latest events, holiday posts, blogs, announcements, etc.
Several people will assess your company online by looking at the latest posts. With that being said, you should post relevant, engaging, and helpful content on the GMB account.
Pick a Relevant Category That Suits Your Company
Choosing your category is vital, and it will assist Google in choosing the searches related to your company. Since you can’t design your category, you will need to pick from the available ones. But, if there isn’t a category that suits your company, you can select a general one that describes your business correctly. You need to continually look up the category section to see if there’s a category that fits your business.
Use High-Quality Photos
Well, optimizing images is easy and one of the best ways to improve your rankings from your GMB account. According to studies, companies with high-quality photos will get more attention, and most people will click through to their sites, unlike companies that don’t have pictures.
Make sure you use high-quality photos if you wish to attract potential customers. Clients need to see what to expect should they enquire about something from you. For example, you could use images of your logo, office, team, and vital things that represent your business. Some companies take advantage of the 360-view tour. This is a fantastic way to lure potential customers.
List Your Phone Number
Apart from using the same phone number among your several profiles, it’s vital to use a contact line with the local area code. If you do so, Google will know that you’re a local business. You should also ensure the phone number on your GMB profile is similar to the one on your primary website.
One of the most crucial things you should do if you have a GMB listing is regularly monitoring it. This will be helpful when you decide to have a FAQs list. Your team should know the queries that are frequently asked. The FAQs should be on your profile.
Get Reviews from Clients
Did you know that reviews from customers are influential? If you didn’t know, now you know. Google uses reviews to determine your rankings. A company with positive reviews will be trustworthy, and they will get more clients. Also, reviews are helpful if you are looking to improve your rankings on the SERPs and get more clicks.
If you wish to optimize your listing, don’t forget to include reviews in your GMB listing. Having a great company isn’t enough. Potential clients will want to look at your reviews before they make a decision.
If you’re seeking to optimize your GMB profile, you need to follow the right tips. It isn’t challenging. Whatever you do, make sure you are aware of updates and do what is required to keep the listing ranking on the SERPs.