When devising a strong SEO campaign and strategy, it is just as important to focus on what you are getting wrong as the elements you are getting right. This blog post will take a look at the mistakes that commonly come up in SEO campaigns – even to companies that have a great deal of experience and perhaps should know better. However, no one is immune from the types of errors that can have a major negative impact on what you are achieving. After all, search engines regularly change their algorithms and requirements. So, here are a few common SEO errors and how to get them right.
Not starting with a clear plan
Like every single other campaign out there, it is worth starting out with a clear plan right at the forefront of what you are doing. Whether you put this together yourself or you look to get help with SEO from experts in Kansas City, it is all down to you. Ultimately, you need to have a clear plan in place to know the steps you need to take to see improvements. After all, good SEO is very much about doing the little things right and having a great deal of patience to ensure that they add up to success.
Having a slow site speed
Not only is a slow website highly frustrating and annoying for the people who visit your site in the first place but it will also not be viewed favorably by the search engine. So, it would be best if you run diagnostics on a regular basis to ensure that you get the site speed right. It is often the case that too many high-resolution images or high-quality videos will slow things down. While you may think that they look great, if people never end up seeing them in the first place, this will have a detrimental effect on what you are trying to achieve.
Broken links and no link building strategy
These are two elements of links that are quite different but are both worth discussing. To begin with, if you have links that aren’t working in the first place, this is bound to be a negative starting point as people will not be able to get to where they want to go, which is irritating. Search engines also view it badly, so make sure you review the links regularly to ensure they still work and set them right as and when needed. At the same time, you also need to have a clear link building strategy in place, ensuring that you generate many backlinks from reputable sources. This will help the search engines to record that what you are putting out there is legitimate and can be trusted. This works to build your authority in the eyes of the search engines. Of course, it may be worth having a reciprocal relationship and ensuring that you put links on your own site to other trusted sources that can be relied upon by your site users.
Failing to optimize the site for mobile
With more and more people out there using the internet on their phones, you certainly need to ensure that you have a site that people can easily use on their devices. If you have not tested this, it is time to go back to the drawing board to check it out again. This failure to properly optimize can be a bigger mistake than you had initially realized if you have only ever checked out the site on a larger screen. So, whenever you create new pages, it is worth putting them through the wringer and checking them to ensure that they meet the mobile-friendly standards that you, and your users, would expect of them.
One of the other elements that mean that people often lose trust in a website sooner rather than later is that the content and information you have on your site are not as up-to-date as they could be. Therefore, you need to go through it all with a fine-toothed comb as this will help you pick out and correct any outdated information before it becomes a bigger problem. Having updated content is vital to impress search engines. It should also be seen as a priority to ensure that you update your content regularly, ensuring that you have a content calendar that you are sticking with. This way, you continue to get interesting and relevant information out there, which will help build up your brand status and keep search engines and users interested in your website.