As we head towards January, you might be starting to think about the different new year’s resolutions you can make and what you want to achieve on a personal level in the next twelve months. This is a good idea. Although you should never hold yourself to your goals in a way that makes you stressed and miserable, it’s good to have something to aim for, and it’s great if you want to improve your life in some way. Although January 1st isn’t some kind of magical date when everything can happen, it’s as good a time as any to get started.
If you’re a business owner, it’s just as important to consider some resolutions for your business too. Take some time to think about what you want to change and improve on over the next year so that by the time it’s over, you can look back and be proud of what you have achieved. Here are some ideas to help you get started.
Stop Wasting Time
Perhaps you don’t think you are currently wasting time in your business. Maybe you feel that, because you’re busy throughout the day and into the evening, you can feel pleased with the work you’re doing. However, it’s a good idea to step back and look at what you’re doing – are you really busy doing useful, productive things, or are you actually wasting time when you could be growing your business? For many people, it’s the latter, although they won’t realize it until they take the time to consider it.
In order to stop wasting time, you need to concentrate only on what is going to benefit your business. If you are currently doing any tasks that are taking you away from the time needed to grow the business, your new year’s resolution could be to outsource more. Outsourcing your IT requirements will mean you have experts on hand, and you won’t have to worry about doing it all yourself, for example. The more time you save, the more you can use to boost your profits and grow your business.
Improve Customer Service
Customer service is the backbone of any successful business. If you treat people well, they will come back to you over and over, they will leave positive reviews, and they will tell people what a great experience they had with you, leading you to have more business through word of mouth. Conversely, customers who are not treated well – or feel as though they haven’t been – will not return, but worse than this, they will leave negative reviews and may even actively tell people not to shop with you. This could be devastating.
Make the next year the one in which you focus on and improve your customer service. As you can see, treating customers well makes a big difference, and when you have a loyal customer base, and it’s growing, you can then focus on ensuring your products and services are excellent because you’ll have the time and money to do so.
Become An Expert
Offering excellent customer service is crucial, but you also need to back it up by showing you’re an expert in your field. If you can do this, you can prove your business to be trustworthy and gain even more sales as a result.
How can you show people you’re an expert? One way is to have a blog on your site that shows the depth of your knowledge about whatever it is you sell or do. Another way is to write an eBook that you give away to customers or potential customers. Or why not host a workshop? Or make YouTube explainer videos? Don’t be shy about telling people how much you know, as it could be the difference between success and failure. If you feel you need to learn more, don’t put off gaining that extra knowledge; it will be very useful.
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