What is the best time to post on Instagram? Does everyone have the same best day and time to post on Instagram? What’s the best strategy here?
You have probably asked yourself these questions at one point or another.
These questions triggered a gigantic research project that we will introduce to you in this article: “The 2020 Instagram Industry Report” by Tailwind.
A strategy or research result that reveals when you should post your content on Instagram for maximum engagement!
We analyzed 1.8 million posts over a 3 month period to determine the best times to post on Instagram. Then we went one step further and all the analyzed accounts were segmented into 18 different industries.
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Why? In order to uncover the most important differences, the different niches should be viewed in a differentiated manner. In the following, we show you the result, on which general days, and at which times it is best to post.
The study shows that one posting day was consistently high across all industries: Saturday. Saturday posts are by far the most popular to get a lot of Instagram likes, closely followed by Friday posts.
The best time to get likes for a post is on Saturday at 5:00 p.m. (UTC) 🌙.
Here are the next best average Time for posts:
- Tuesday at 8:00 p.m. (UTC) 🌙
- Friday at 3:00 p.m. UTC ☀️
- Friday at 8:00 p.m. UTC 🌙
If you want a lot of comments for your Instagram posts, try posting on Wednesday. It also shows that posts achieve a good reach on a Sunday.
Experimenting with different times to post in the evening and even early morning will expose your content to users who are active in different time zones.
Helpful tip: Use Instagram Analytics to view the demographic data of your current followers and their whereabouts. Then adjust your posting schedule so that they are prepended with your relevant content in your followers’ time zones!
You don’t have to devote your entire Instagram posting schedule to engaging your current followers.
However, take advantage of some of the best days and times to post on Instagram to post posts (with relevant hashtags!) In regions that you want to get more followers from! You can find a detailed weekly overview of the best posting times in the Industry Report.
Tailwind has summarized the best posting times for your specific niche in the “2020 Instagram Industry Report”. By subdividing into 18 different industries, it is possible to precisely determine which posting time is the best for the respective industry and publication of a post. See for yourself in the report which posting time is most successful for your company in 2020.