Tips for Writing Compelling Landing Page Content
In order to reach your audience, you have to know your audience. You have to write compelling, interesting, and action-oriented copy that makes them take action. This is important in order to gain new clients and more exposure. If you’re unsure of how to do this, then finding out more can help.
Initiate valuable conversions on your website with landing pages that capture attention. It is part skill and part technique, so you don’t have to worry about not knowing how to write the best landing pages. You can learn how to do it! Here are some tips to keep in mind when you are creating content for compelling landing page content.
1. Know More About Your Audience
Knowing who you are talking to is going to help you craft content that meets their needs. In order to provide them with content that converts, you have to first know what they want, who they are, their demographics, and more. By defining your audience, you’re defining your message.
2. Use Features as Benefits
Instead of saying these are the ‘features’ of the product or service, consider putting these points as benefits. This shows that the product or service is beneficial to the person. Explain how it is useful to the person, why they’d benefit from using it, etc.
3. Put Any Important Information First
It is important to put the most important information closer to the top of the page. This is because some people might skim after the first bit. You want to make your point clearly, quickly, and compellingly. This is part of the landing page that will be there first, without having to scroll. Capture their attention!
4. Relate to Your Audience
Show your audience that you are like how they are like. This means using the right words, the same words, that they would use. You want to make sure that you are creating more than a selling point, but a relation or way to bond with the viewer.
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5. The Headline Matters
The headline that you put on the top of the landing page is going to matter. You want to make sure to grab their attention as soon as the page opens. This can be done with the right headline that is made to capture attention.
You shouldn’t rush this either! Make sure to take your time while writing a compelling headline that catches your audience’s attention and converts.
6. Make Yourself Reputable
In order to make yourself reputable, you need to show the audience who you are, what you care about, what you offer, and more. This can be done with more information about you, your company, and anything else that might be important.
Use this about page template to create a page that makes you stand out from the competition. You want to give off any information that you can about yourself.
7. Speak to Your Reader, Directly to Them
When creating landing page content, you need to speak directly to them. This means providing them with a sense of being spoken to by a professional or even a regarded friend. This can create a sense of trust. Trust is great when convincing them to take the next step on your landing page.
8. Format Your Landing Page to Make it Easy to Skim Through
The landing page should be formatted so that it can easily be skimmed. Generally, people do not read an entire web page. This means creating a landing page that is easier on the eyes, can be skimmed, and takes less time to read, helps your audience, and makes them more likely to be actionable.
Use different types of formats in the landing page such as bulleted lists, quotes, font formatting that uses italics, and bold words throughout. This helps to break up the landing page while providing valuable information that is easy to digest.
9. Utilize Graphics and Images
Utilize the graphics and images that can become useful to the viewer. These can be added throughout the content to break it up and provide the reader with more value and insight. It can also create a break between the text to make it easier and more enjoyable for your audience to read.
It is important that you create content that speaks to your audience. Connecting with them is important. Be more than a company or person offering information. You want to be a valuable resource that they turn to when they’d like to have their questions answered, or when they want to learn something new. This can be a great starting point.
