The on-going Covid-19 pandemic has changed the whole business operation in a new and effective way. We’ve witnessed a transfer of products and services to the online platform and many employees are instructed to work in a remote space until next year. Covid-19 has given some insights into marketing trends and what things you can expect in 2021.
In this article, we will discuss eight mind-blowing digital marketing trends for 2021, allowing you a head start over your competition.
Use Social Media to Retain and Engage
One thing all organizations must do is to take preparation in dedicating much more resources to social media marketing in 2021. During this Covid-19 pandemic, marketers are taking the necessary steps to retain their customers. Undoubtedly, this situation will continue up to 2021. As a consequence of this pandemic, people are spending much more time on social media platforms or online shopping. This includes any research about brands, products, or organization.
According to Entrepreneur.com, when customers are shifted to a new platform, it opens a new gate of opportunities to the marketers. They can now increase their relationship with new audiences as well as reengage with old customers. In exchange for a decent amount per month, a good marketer can develop a new plan, monitor customer responses, upload regular posts, and attract new businesses. If you think your small business can be boosted by adding social media services, now is the best time to do that.
Use Google Listings
When you own a small business, it’s your responsibility to check and ensure that your local listings are verified and up to date on various search platforms. That’s because the B2C business attracts customers mainly on a local level.
Due to the pandemic, the business hours and services are facing constant flux. Google My Business listing provides valuable information to your customers such as services, business hours, and geographical location. Business owners often blow away this amazing opportunity and hence, they face a shortage of customers.
Improve Your Communication of Availability
Do you know why many customers are switching their brand fidelity right now? The number one reason is products and services. There are a few ways marketers can apply to tackle this challenge. The most obvious solution is to increase the time-slots availability for services or the inventory of products. For example, as more people are working from home, most dental offices and physicians have changed their shift time from night to morning.
Always make a clear picture of things you can and can’t do and set appropriate expectations. Remember to place a banner on your site to inform when the key products will be available.
If you ever need help to improve your brand communication, try considering the digital marketing agency Auckland.
Dealing With the Ad-blockers
If you think that the digital marketing trends of 2021 are all about growth and positivity, then you’re wrong. You have to face and overcome an obstacle known as the ad blocker. A survey proved that nearly 27% of internet users are expected to use ad blockers in 2021. In the present day, a marketer’s primary traffic stream is automatically cut off at the beginning.
Firstly, consider checking your problem, whether it’s big or not. You can also use ad data analytics; they’re helpful to tell you what you need to know. However, the damage depends highly on where you post ads and your target audience.
If your ads get blocked by ad blockers, then you shouldn’t try to convince your customers to change their personal preferences. Instead, try to adapt by using sponsored content. Most of the younger audiences respond to influencer marketing over display ads, so now is the perfect time to make that switch.
Voice Search Is Very Much Important
When voice assistant first hit the market, it immediately won people’s hearts. Since then, it’s considered amongst the important SEO tactics. If you use voice search to solve queries, you may be given a different search result. Nevertheless, it’s an important digital marketing trend as customers are adapting and switching over to that medium.
However, your content must be optimized specifically for voice search. You can’t use the same type of keyword for both voice search and typing search. To sync with search queries, you have to be more straightforward and conversational.
Try To Improve Retention via Segmentation
Marketing experts always recommend that you should put more effort into the later stages of a buyer’s journey. It takes less amount of money to keep your existing customers rather than earning new ones. A happy customer is more likely to tell their friends about your business. This referral will help you to increase your revenue. They will also provide you honest feedback about the issues, which will strengthen your brand.
Always remember to keep your customers informed about any organizational changes that would impact your relationship with them. That also includes changes in social media or email marketing. While delivering your products or services, you can save costs by collecting your customers’ data.
Add More Interactive Elements
If you’re planning to provide the best value for your visitors, one of the most effective ways is to add more interactive content to your website and social media. This will help your visitors to engage with your brand. Additionally, you get to know more about them.
For example, suppose you add a simple mortgage calculator to your website. Now you can not only offer value to your visitors but also get to know about them based on the data they put into the calculator.
One of the best ways to publicize your brand is to have your existing customers write a Facebook post about your brand. Many clients use referral contest, which gives customers attractive rewards when they share the brand name.
Images Play a Role in Visual Searches
You already know how to search for any particular image or video category just by typing the keywords. However, you can also upload an existing photo for a search or even capture original photos to search for the context. These visual search techniques are very much effective in digital marketing trends.
If you want to increase your visual search techniques, you need to keep a few things in mind:
- Use HD or better quality images.
- Include alt text in image description positively.
- Always create a dedicated sitemap for images.
- The filename of your image should contain SEO keywords.
If you handle your SEO techniques correctly, you can stay one step ahead of your competitors when customers try to find something through visual search techniques.
These are the eight most effective digital marketing trends to start in 2021. While these trends don’t illustrate a complete list, they can help you to grow sales, increase site traffic, and also generate more leads. They are also crucial to help you understand how digital marketing trends operate and the impact they have on a larger competitive scenario.