In this digital era, the marketplace is continuously going through rapid changes. Brands are facing competition no matter what promotional strategies they are trying out. For example, the biggest challenge the brands face these days is coming up with an informative and catchy website. The struggle does not end after you have a professional website. You have to continually update your website to draw in more visitors who ultimately convert into your customers.
An intuitive and fully-functional business website primarily helps to increase traffic. Not only that, but it also allows the visitors to understand your business goals, products, and services by scrolling through the different pages and sections. That is why making a website is quite a precise task as you have to present your whole story with just a few texts, images, and animated video clippings. IS&T Web design & IT Support in Houston follow seven simple steps when it comes to designing a professional and informative website.
The Must-Do Phases Of Designing A Website:
Web designers take care of many things when it comes to creating an intuitive website. Here are the steps that you must follow while designing and developing a website.
Step 1 – Gathering Information:
The first step of making a website is to gather all the necessary information on the business, products, and services. A design team drags out all the required data to go deeper into the brand’s offerings. Carefully analyzing the client’s requirement goes into the initial planning stage.
Step 2 – Setting Up An End Goal:
Setting up a goal helps to keep the focus of the website clear. Starting with a blank screen is never going to help. You need to know what you need to achieve by building your website. The most common goals are to share information or make money. Clear goals will allow the Web team to focus on what will provide the most impact.
Step 3- Researching The Target Audience
Apart from analyzing your company, the web team will study your target audience, including the background, education, age, etc., of your target market. What are your audience’s age groups, habits, and interests? Finding specific answers to all these questions will help the designers and developers plan an effective design style.
Also, designers need an idea of the content type. It is essential to understand the kind of information your target audience will be looking for in your business website. The design and content directly link with each other. You can hire a freelance writer who is experienced with writing for the web.
Step 4 – Choosing The Theme, Template And Color Scheme
A professional website should have a perfect look-and-feel to stand out. Once the website’s blueprint has been defined by creating the wireframes and sitemap, the next step is to create an appealing visual style. The visual brand of your organization will most likely determine the overall visual style of your website. A beautifully designed, responsive website never fails to grab the attention of your audience. After all, gaining attention is the path to turn the leads into conversions – every business website’s primary goal. The best part of having a professionally designed website is that some users tend to purchase just because they are impressed with the website’s structure and functionality.
Step 5 – Getting Creative With The Graphics
Almost every business has a color scheme. If not, at least a logo is there to represent your company. An experienced web design team often tries to maintain the brand colors while creating the essential visual elements. The more creative one gets with the graphics and typography, the more attractive and organized the website becomes.
Step 6 – Website Development
A professional design team works on call-to-action buttons like the e-commerce shop-now buttons, chat buttons, and interactive contact forms during the development phase.
Step 7 – Going Live!
Once you have approved your official brand website, the design team will initiate the plug-in installation and SEO optimization. These features are required to help your website rank higher in the Google search results.
So, if you plan to have a professional website for your business, make sure you choose the right design team.