Online marketing has many benefits, and one of them is giving you the chance to reach your target audience more easily and in larger quantities.
More, with digital marketing, you are able to access various kinds of useful information online, such as heat maps and shopping cart abandonment rates. However, you need to come up with a proper strategy that will help you reach your goals.
Each business is different, and one strategy will not work for every business in the world. On the other hand, many methods are up-and-coming and worth trying; thus, today, we will share a list of 7 marketing strategies for the eCommerce business.
Strategy #1: Determine Your Target Audience
First of all, you need to decide what your target audience is going to be. Determine it by asking yourself who is your perfect buyer by age, income, interests, geographic location, and many other factors.
Secondly, when you already know the key elements of your target audience, they will help you figure out how to reach the target audience.
Strategy #2: Grow Your Email Marketing List
In order to grow your profits, sometimes you need to remind people about your business, and email marketing is a great way to do that. However, it would help if you motivated people to subscribe to your newsletter by offering something in return.
The easiest way to do that is to use a print on demand platform to order such items as t-shirts for giveaways, and if you don’t know how the platform works, Printify answers common questions about print on demand on their website.
In addition, according to the print on demand & dropshipping statistics, such platforms are becoming more and more popular. More than 10 thousand Shopify stores have integrated a POD shop by 2018 alone.
Strategy #3: Ensure Your Website Is Optimized
First of all, your website must be optimized because otherwise, the search engines will be unable to find it. To fully optimize a new website, you might want to hire a specialist, but there are a couple of things you can initiate on your own.
One of the important things in a website to generate more traffic is its responsiveness because more and more purchases are made by using a mobile device. Besides, it would help if you made sure that the website is easy to navigate and that the checkout process isn’t overloaded with unnecessary fields.
Strategy #4: Use Google Ads
It is a known truth that the first three positions on Google Search are the ones that truly matter. And as you might have noticed, the first four are ads; thus, if you want to take one of those positions and rank for the most popular keywords, you will have to create paid ads on Google Ads.
If you aren’t familiar with the way Google Ads works or what keywords you should use, you could start by using a free tool called Google Ads Keywords Planner or hire a specialist to monitor your ad campaigns.
Strategy #5: Add a Blog to Your Website
To begin with, a blog on your website can improve your SEO significantly. You just need someone to create quality content that has carefully selected keywords in it.
Also, by having a blog on your website, you will be able to share your knowledge with your potential customers and create added value this way. Also, this will help your team appear as professionals in their field.
Strategy #6: Advertise on Social Media
If you wish to drive more traffic to your eCommerce website, it is time you start sharing content on social media if you already haven’t. Choose between the most popular social media platforms such as Instagram, Facebook, YouTube, and TikTok, depending on your target audience.
By sharing content on social media, you will connect to your target audience and create paid promotions to reach more people. If you use the Ad Manager on Facebook, you can even do A/B testing to see which ad performs better.
Strategy #7: Create Social Proof
In 2021, during the worldwide pandemic and lockdowns, many physical shops are closed, and people are shopping online. However, with an increased demand to shop online, the quantity of scams has increased as well.
More to it, when shopping online, people are losing their chance to test or try on a product to check its quality. For these reasons, social proof has become more important than ever, and adding a review section to your website can help create it.